I started Insurance Blog by Chris™ because I have a passion for insurance. Here at the blog, our job is to educate and inform people about the best insurance for them. Since then, we have grown into national brands with a large team of researchers helping people understand all forms of insurance.

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Written by Chris Huntley
Founder of Huntley Wealth & Insurance Services Chris Huntley

Rachael Brennan has been working in the insurance industry since 2006 when she began working as a licensed insurance representative for 21st Century Insurance, during which time she earned her Property and Casualty license in all 50 states. After several years she expanded her insurance expertise, earning her license in Health and AD&D insurance as well. She has worked for small health insu...

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Reviewed by Rachael Brennan
Licensed Insurance Agent Rachael Brennan

UPDATED: Apr 18, 2022

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What’s New in 2021 for AXA Life Insurance

As a whole, AXA Insurance currently employs over 153,000 people in 54 countries, serving 105 million clients. That is phenomenal growth considering that Claude Bébéar started AXA as a humble mutual insurer in Normandy, France, in 1958.

How Has Covid-19 Affected AXA Life Insurance 

In June 2020, AXA Insurance in France estimated that COVID-19 related claims in its P&C insurance sector would reach almost 1.3 billion USD internationally, but AXA’s life business was relatively unaffected. Alban de Mailly Nesle, AXA Chief Risk and Investment Officer, said the company is helping its clients during the pandemic by mobilizing nearly 400 million euros to honor health and “provident” contracts internationally.

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New Products Or Changes

On January 14, 2020, the former AXA Equitable Life in the United States rebranded itself as Equitable, a subsidiary of Equitable Holdings (NYSE: EQH).

AXA Life Insurance (Equitable) in the News

Equitable (EQH) released the transcript of its Q4 2020 Earnings Call from February 24, 2021. 

Chief Executive Officer and President Mark Pearson confirmed Equitable’s cash and liquid assets of $2.9 billion at their holding company. The company also confirmed a combined life subsidiary risk-based capital ratio of approximately 410%, enabling Equitable to give $1.1 billion back to its shareholders in 2020. 

2021 Latest Equitable (formerly AXA Equitable Life) Reviews

An April 8, 2021 review of Equitable describes the strength and trustworthiness of the Equitable Financial Life Insurance Company. Equitable received the following financial stability ratings from notable organizations that rank top insurers worldwide: 

  • A.M. Best: Equitable received an “A” Excellent, Third Highest Ranking
  • S&P: Equitable received an “A+” Strong, Fifth Highest Ranking
  • Moody’s: Equitable received an “A2” Good, Sixth Highest Ranking

Better Business Bureau (BBB) Rating

Equitable’s former parent company, AXA Financial, Inc., has been accredited through the BBB for more than half a century. It has an A+ rating with the BBB, with a small number of complaints noted in the following categories (all complaints brought to the BBB’s attention are addressed, and 71 of these complaints were closed successfully): 

  • Product/Service Issues: 486
  • Billing/Collection Issues: 17
  • Delivery Issues: 3
  • Guarantee/Warranty Issues: 2
  • Advertising/Sales Issues: 1

Feedback From Equitable Policyholders

Policyholders appreciate the choice of life insurance plans through Equitable and the types of policies offered. Attractive options include an ability to borrow cash against the policy’s value or the choice to receive dividend payments. Policyholders didn’t appreciate that they can’t purchase cover online through Equitable.  

AXA Equitable Life Insurance Company is a large-scale insurer that offers policies throughout the U.S.

With strong financial stability ratings and many years atop the Interbrand annual insurance report, AXA is one of the biggest players in today’s life insurance space.

Find all the information you need to know about AXA Life Insurance in this complete review.

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AXA Equitable Life Insurance

axa life insurance reviewThe company was founded in 1859 by Henry Hyde, formerly of Mutual Life Insurance Company, and was previously known simply as Equitable Life Insurance.

The Global AXA Group purchased Equitable in 1992 with a $1 billion investment, converting from a mutual to a stock company.

The company offers multiple types of life insurance policies, with advice available from its agents by phone, web chat, or email.

  • Underwriter: AXA Equitable Life Insurance Company
  • Market Share:73%
  • Premiums Written: $2,242,064,071

Financial Strength

Some top rated insurance companies may only cite one rating to divert attention away from a lower score from another agency. Fortunately, with no position lower than sixth-highest from any given agency, AXA is reliable across the board.

  • Standard & Poor’s Financial Rating: A+ “Strong”
  • Moody’s Financial Rating: A2 “Good”
  • AM Best Financial Rating: A “Excellent”

The independent agencies that create financial strength ratings for insurance firms each have different rating systems, which means an “A” with one organization doesn’t mean the same thing as an “A” from the others.

For instance, the highest AM Best rating is an A++, while the top grade from Moody’s is an Aa1 and S&P Best goes up to AAA+.

AXA is on a firm financial footing with these major rating agencies. Its AM Best rating is the No. 3 out of 15 levels, its Moody’s score is No. 6 out of 21, and its S&P grade is the fifth best of 21 levels. As the I.I.I. explains, it pays to note multiple ratings and the difference between them.

How to Get A Quote & Apply with AXA

AXA offers some elements of its insurance quote process through its website, but not all. Potential policyholders can use an automated quiz tool to determine how much coverage is appropriate for their needs, given their age and current situation.

When it comes to making decisions about purchasing a policy, however, AXA recommends that customers speak with a financial professional and form a strategy. It is possible to request such an analysis through the website.

AXA offers a variety of policies, with financial professionals available to provide you with helpful tips & advice.


  • Highly Rated
  • Financially Strong

axa life insurance review

4 out of 5

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AXA Life Insurance Discounts

The AXA website does not contain notes on specific discounts for its policies. The company does, however, note the potential tax benefits of certain life insurance options, as well as the potential to modify the plans via riders.

AXA Life Insurance Policies

AXA offers multiple types of life insurance policies to reflect the differing needs of its customers. These range from short-term policies with the lowest premiums to long-term offerings without such time limits.

The company notes that these policies can be used to alleviate mortgages and debt, to help loved ones through their education, or to make charitable donations, among other purposes.

AXA Term Life Insurance

Term life insurance, such as AXA’s BrightLife Term policy, offers lower premiums than life insurance that lasts as long as a policyholder lives. Time periods can range from 1 to 20 years, and premiums increase each year.

If the policyholder dies during that term, the policy can pay final expenses, pay off a mortgage, cover education for children, or deal with other immediate costs.

AXA Whole Life Insurance

AXA’s Interest Sensitive Whole Life plan has a fixed premium, and its value increases each year up to age 100. The policy is based around stability, with premiums that never rise and a guaranteed minimum cash value that goes up year upon year.

AXA Universal Life Insurance

Universal life policies are another option that can stay with insureds for as long as they live. They give policyholders the ability to raise, lower, and defer their premiums or withdraw cash.

These policies, such as IUL Protect and BrightLife Grow from AXA, differ in availability between states and may tie their value to market indexes, though not as much as variable policies.

AXA Survivorship Life Insurance

Survivorship plans, such as BrightLife Grow and BrightLife Protect, are designed for couples. The former plan is designed to help surviving partners have access to retirement funds, and the latter is meant to set aside money for a couple’s children.

AXA Variable Life Insurance

Variable life insurance is based on investments. The policies, such as IncentiveLife Optimizer III and Legacy III, allow insureds to use their premiums to play the market and potentially accumulate value.

What Riders Can You Add To AXA Policies?

Riders are extra features that can be added to a life insurance policy, modifying its initial terms.

According to the Insurance Information Institute, it’s always valuable to check with an insurer about potential life insurance riders before securing a life insurance policy, especially if that company does not include a waiver of premium if the policyholder becomes disabled or “guaranteed insurability” – the ability to add to a death benefit without providing evidence of acceptable health.

Riders you can add to AXS policies are numerous, and include the following:

Disability Premium Waiver Rider

This rider waives the premium of a policy in the case of permanent disability. It costs extra compared to the base price of a policy and is one of the types recommended by the III.

Disability Waiver of Monthly Deductions Rider

Only available on policies issued to people under the age of 59 who meet risk standards, this rider waives monthly deductions from the policy due to a disability lasting at least six months.

If this rider takes effect after the age-60 policy anniversary, only deductions up to the age-65 policy anniversary are waived.

Cash Value Plus Rider

This rider reduces the charges associated with surrendering a life insurance policy during its first eight years and a premium charge refund if the policy is three years old or fewer.

Children’s Term Insurance Rider

This rider provides coverage for an insured’s children and can be turned into a permanent policy as those children come of age, whether or not they can show evidence of their insurability.

Estate Protector Rider

This rider takes effect and provides extra coverage in the case that both people insured by the plan die within four years of the policy being issued.

Long-Term Care Services Rider

People suffering from chronic illnesses and receiving treatment as part of a Plan of Care may receive a long-term death benefit toward their care expenses with this rider. This is a more complex rider with exceptions and eligibility requirements.

Option to Purchase Additional Insurance

This ride enables insureds to either add to their policies or take out new ones, without insurability evidence. It is a cost-added feature of a policy and is one of the features recommended by the III.

Return of Premium Death Benefit Rider

This rider creates an additional death benefit from a percentage of each premium the insured pays on the policy. ROP policies are popular for those who want a lower premium but the security of getting their money back.

Charitable Legacy Rider

This rider, available at no upfront cost, enables insureds to give an additional death benefit – at up to 1% of the face amount – to a charitable organization.

Living Benefits Rider

A policyholder diagnosed with a terminal illness, usually with 12 or fewer months to live, may be able to use some of his or her death benefit while still living. This rider is automatically added to policies.

AXA offers a variety of policies, with financial professionals available to provide you with helpful tips & advice.


  • Highly Rated
  • Financially Strong

axa life insurance review

4 out of 5

Get a Quote

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AXA Life Insurance Customer Ratings and Reviews

AXA is an accredited business with the Better Business Bureau responsible for its headquarters location in New York City. While many companies have only possessed active BBB accreditation for a few years, AXA’s dates back to 1937.

The company has a rating of A+ from the BBB. This highest possible rating indicates that the company is prompt and comprehensive in issuing answers to customer complaints, and has not been affected by local or national enforcement actions in recent months.


The customer reviews and complaints lodged with the BBB are less positive, with an aggregate review score of just over 1 of 5 stars.

Many of the 15 reviews collected by the BBB are for financial services other than life insurance, but some do contain complaints about the company’s life insurance practices. There are 39 complaints filed with the BBB, with all either resolved or at least answered.

AXA’s National Association of Insurance Commissioners index is 0.27 for 2018, based on 13 total upheld complaints for the year. With the industry average set at 1.00, a ratio of under 1 indicates that AXA has dealt with significantly fewer complaints per capita than an average life insurance firm in the market.

AXA Phone Number & Contact Information

  • Homepage URL: https://www.equitable.com/
  • Company Phone: (888) 292-4636
  • Headquarters Address: 1290 Avenue of the Americas, 12th Floor, New York, NY 10104-1300