I started Insurance Blog by Chris™ because I have a passion for insurance. Here at the blog, our job is to educate and inform people about the best insurance for them. Since then, we have grown into national brands with a large team of researchers helping people understand all forms of insurance.

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Written by Chris Huntley
Founder of Huntley Wealth & Insurance Services Chris Huntley

Rachael Brennan has been working in the insurance industry since 2006 when she began working as a licensed insurance representative for 21st Century Insurance, during which time she earned her Property and Casualty license in all 50 states. After several years she expanded her insurance expertise, earning her license in Health and AD&D insurance as well. She has worked for small health insu...

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Reviewed by Rachael Brennan
Licensed Insurance Agent Rachael Brennan

UPDATED: Apr 18, 2022

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What’s New in 2021 for Health IQ Life Insurance

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How Covid-19 Has Affected HealthIQ Life Insurance

Health IQ is an insurance marketplace that rewards health-conscious people by offering lower life insurance rates and Medicare Supplement insurance. For a company that promotes an active and healthy lifestyle, it is only natural that its CEO Munjal Shah encouraged his staff to focus on self-care as they transitioned to working from home due to the pandemic.

In an interview, Shah suggested that his employees equip their workspaces at home with standing or walking desks to improve fitness levels.

New Products or Changes

e were no announcements of new products by the company. However, HealthIQ places a lot of importance on innovation. In an interview, Munjal Shah described innovation as an expectation at his company. He also said that if any innovations bring about a positive impact, they name the change after the person that drove the innovation.

It has launched some very innovative products in the recent past such as a special rate life insurance for well-managed diabetics and a special rate disability insurance.

Health IQ Life Insurance in the News

Health IQ was in the news recently. As per reports, the company may be looking at a merger with an acquisition firm, which could take the company’s valuation to $1.5 billion.

Health IQ Insurance last raised $55 million in Series D funding in 2019.

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2021 Latest HealthIQ Life Insurance Reviews

HealthIQ Insurance has several negative reviews on the Better Business Bureau website. Most of these negative ratings are due to an excessive number of calls from company agents. A recent reviewer says she receives three calls daily from the company despite requesting them to stop calling on multiple occasions.

The company does not have any reviews on Yelp.

A reviewer on Google has complained about the lack of attention to detail on part of the company’s case manager due to which his health exam was scheduled on a wrong day. He also notes that it was difficult to reach his case manager who didn’t answer calls or emails.

HealthIQ Insurance has a very high rating on Trustpilot. A recent review by a customer highly recommends the company’s services. She notes that her agent and case manager were very knowledgeable, prompt, and personable. 

Several other reviewers compliment the company employees for their excellent service, professionalism, and helpful attitude. Some reviewers have commented on the Health IQ Insurance policy prices being more competitive and better value than some other competitors. The company also received a ranking of 9/10 in a recent review by the website Money Under 30.Health risks are a big consideration in life insurance underwriting. If an individual seeking a policy does not exercise regularly or suffers from chronic health conditions, the rate they get may be higher than what other consumers see.

Why? Because the risk involved in issuing a policy to that individual is higher for the insurer.

One might then assume that healthy people would be able to translate their lower risk into greater savings, but that’s not often the case.

HealthIQ was founded on the principle that healthy people are paying more than they should for life insurance.

What Is Health IQ Insurance?

Health IQ life insurance utilizes an advanced underwriting system that the company says more accurately measures and analyzes health-related risk, allowing it to offer substantial cost savings to people who maintain active lifestyles and good health.

The Silicon Valley startup combines technology and customer experience to offer customers quality policies and service.

How Does HealthIQ Life Insurance Work?

Health IQ does not provide the insurance policy directly to the consumer — i.e. it would not pay out claims. Rather, HealthIQ is a broker that connects buyers and insurers, selling policies from more than 30 highly rated companies such as Prudential, Assurity, SBLI, and Ameritas.

Individuals can buy life insurance, disability insurance, and health insurance through Health IQ Insurance. The value is in its underwriting and pricing services, which deliver the savings to healthy consumers. For this, HealthIQ has garnered mostly positive feedback from customers; it also boasts accreditation by the Better Business Bureau.

HealthIQ Life Insurance

HealthIQ rewards individuals in good health with better rates!

health iq life insurance

4.5 out of 5

Policy Options with HealthIQ

HealthIQ does not issue the policies itself but sells consumers insurance from highly rated companies like Prudential, Assurity, SBLI, and Ameritas.

It helps healthy-conscious people get the best rate by factoring in their active lifestyles and shopping its underwriting to insurer partners. Consumers have a few different insurance options when purchasing through HealthIQ. They can find the following policies:

  • Life insurance: HealthIQ life insurance can help you protect your family from financial troubles if you pass and they can no longer count on your income. This is important if you have a mortgage, car loan, or high-interest debt to pay. HealthIQ does not indicate what life insurance policies it offers — term, whole, universal — but inquiring with their agents can clear it up for consumers.
  • Life insurance for well-managed diabetes: Diabetes is one chronic condition that often leads to higher rates or rejected applications for life insurance. HealthIQ offers individuals with the disease an option for finding coverage as a cost-effective rate.
  • Disability insurance: If a workplace accident leaves you unable to work for an extended period of time, that means lost income. Disability can help cover short-term costs until you are able to return, but is not intended for those with permanent disabilities.
  • Health insurance: HealthIQ Insurance allows consumers on its site to shop through health insurance policies and rates to find coverage with the right benefits and doctors in-network.

Health IQ Life Insurance Riders

Life insurance riders are adjustments to the base coverage that you can obtain to either extend your coverage or accelerate a death benefit. Other riders include discounted access to services or other value-adds.

There are many common riders available to policyholders, but HealthIQ does not include information on such options, likely because it is only the broker that sells policies from other insurers. However, contacting a Health IQ agent to inquire about rider availability can’t hurt.

Health IQ Insurance

Health IQ rewards individuals in good health with better rates!

health iq life insurance

4.5 out of 5

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Company Ratings & Financial Strength

Financial strength is important to consider an insurance provider. The whole reason you have insurance is so that your family will not undergo financial difficulty after you pass. However, if the provider is not stable, it may struggle to pay out claims.

There are several rating companies that assess financial strength of organizations and institutions, like Moody’s, Standard and Poor’s, and AM Best, which specializes in the insurance industry. HealthIQ is not rated by these companies, but the insurers it works with are.

Customer Service

HealthIQ has a strong reputation for customer service despite being a relatively young company.

It has been accredited by the Better Business Bureau since the year it started, 2016, and receives a letter grade of A+. Reviews of the company on Trustpilot reinforce the general positive feeling consumers have toward the business and brand: 98% of consumers rated their experience with HealthIQ as excellent or great.

Health IQ Life Insurance Quotes

Consumers can get a free quote online from HealthIQ after inputting some basic information like area, age, and sex. The application and qualification process, however, are more involved, since it involves proving that you are as healthy or active as you indicate in your answers.

The way HealthIQ Life Insurance works is it offsets traditional risk factors in underwriting by ensuring an applicant’s healthy lifestyle, which in turn earn the consumer credits to lower the cost of insurance.

Application Process

The HealthIQ life insurance application process is three-part:

  1. Evaluate your health: This includes answering questions to evaluate your current health. You can complete the medical exam in your own home free of charge.
  2. Test health literacy: Part of the formula for Health IQ’s underwriting is factoring in your knowledge of healthy behavior. To test this, you’ll need to complete a HealthIQ Insurance quiz and Healthylifestyle IQ quiz.
  3. Verify lifestyle: To ensure applicants are as healthy as they say they are, Health IQ  Insurance will require you verify your healthy lifestyle. This will depend on what lifestyle you pursue, as Health IQ rewards people for swimming, cycling, running, vegan eating, yoga practice and other activities. You may be asked to run a mile or compete in a swim meet.


Similar to riders, discounts on life insurance policies are often made available. Sometimes, a large insurer may offer consumers a discount if they bundle together policies across various lines of insurance, such as home, auto, and life. HealthIQ does not have information on discounts that consumers can, but does include various evidence and examples for how it can deliver cost savings to consumers through its health-focused underwriting.

Company Information

  • Homepage URL: https://www.healthiq.com/
  • Company Phone: (800) 549-1664
  • Headquarters Address: 2513 Charleston Rd #102, Mountain View, CA 94043

HealthIQ Life Insurance

Health IQ rewards individuals in good health with better rates!

health iq life insurance

4.5 out of 5

Get a Quote