I started Insurance Blog by Chris™ because I have a passion for insurance. Here at the blog, our job is to educate and inform people about the best insurance for them. Since then, we have grown into national brands with a large team of researchers helping people understand all forms of insurance.

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Written by Chris Huntley
Founder of Huntley Wealth & Insurance Services Chris Huntley

Rachael Brennan has been working in the insurance industry since 2006 when she began working as a licensed insurance representative for 21st Century Insurance, during which time she earned her Property and Casualty license in all 50 states. After several years she expanded her insurance expertise, earning her license in Health and AD&D insurance as well. She has worked for small health insu...

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Reviewed by Rachael Brennan
Licensed Insurance Agent Rachael Brennan

UPDATED: Apr 18, 2022

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What’s New in 2021 for Matrix Direct Life Insurance

Matrix Direct Life Insurance is an online life insurance company that has come under fire in recent years. They were formed in 1995 and currently function as a subsidiary of American General Life Insurance Company. 

Matrix Direct Life is still running through its website but receives less traffic than it previously did. Many customers report that it is deceptive both in its marketing and services. This being said, the company is part of a reputable parent company with a stellar reputation.

How Has Covid-19 Affected Matrix Direct Life Insurance?

There are no publications directly addressing Covid-19 specifically, but readers can infer some things from Matrix Direct Life’s general policies. 

Matrix Direct Life Insurance does not accept claims from people with existing health conditions. Therefore, many people with health issues that make Covid-19 particularly threatening to them are not covered by Matrix Direct. 

The result is that the people who have claims to Matrix Direct Life Insurance tend not to be at risk, and the company is unaffected aside from having their employees work from home.

The above considerations, however, are inferences, as mentioned. Contact Matrix Direct Life Insurance directly to clarify their policy regarding Covid-19.

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New Products or Changes

Matrix Direct Life Insurance has changed very little since its formation, and the past year has not offered any new horizons. 

Matrix Direct Life Insurance in the News

Matrix Direct Life Insurance does not have a strong media and news presence. This is likely because American General Life Insurance Co. acquired it in 2007. The company has, as such, operated within American General Life’s parameters rather than its own.

2021 Matrix Direct Life Insurance Reviews

Reviews of this company are mixed. IBBC strongly acknowledges the issues present in Matrix Direct Life Insurance, specifically its conservative selection of prospective clients. However, IBBC does admit that, to its merit, the company represents at least four highly-rated insurance companies. 

Other reviews, however, are harsher on the company. Primary issues raised include deceptive marketing from the company and, although Matrix Direct Life may be reasonably priced, such marketing tactics leave a bad taste in many people’s mouths and do not help their public image.

Reviews do emphasize that Matrix Direct Life does not offer the public a service that cannot be found through alternative insurance providers. However, if you do choose to use Matrix Direct Life Insurance, its agents are reportedly knowledgeable and helpful. 

Reports of Matrix Direct Life Insurance being a scam can be heard in passing. However, it is important to note that the company is legitimate. They have been around for over two decades and have many happy customers to show for it. Additionally, Matrix Direct Life Insurance is owned by industry giant, American General Life Insurance, which goes some way to add to its credibility among reservations. 

I deeply respect Matrix Direct.

I’d even go so far as to recommend them, in some cases

The exception would be if you’ve ever had a health issue, currently, use any form of tobacco, are overweight, or are involved in any activity that could be considered risky, such as travels or occupation.

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Learn How Matrix Direct Sells Life Insurance Products

Life insurance agencies are not all the same.

Some companies are very conservative in how they rate prospective clients, especially those with health issues.  Health problems are abundant and some companies will penalize you for medical issues like taking blood pressure medication, while others won’t.

Some life insurance companies will treat you as a smoker if you chew tobacco while others won’t.  So yes, there is a big difference between some companies.

Matrix Direct Insurance Services is one agency that can help you sort through your medical issues and recommend the best carrier for you… most of the time.

RELATED: 5 Critical Tips You Must Know Before Buying Life Insurance

Matrix Direct Life Insurance Review

I think this is a pretty decent company that has a lot of good things going for it.  I know you might be a bit skeptical, but hear me out and you’ll agree that this is a company that deserves your consideration.

Here’s why.

Matrix Direct Life Insurance is a relative newcomer in the insurance industry. Even though they’ve recently formed this company, they have built up a solid reputation and have been well received by their clients.

The key to their success is that it represents 4 very well established and reputable companies, which are American General Life Insurance, Transamerica, Prudential, and ING.  Based out of San Diego, the MatrixDirect.com was formed in 1995 and was previously owned by Protective Life.

Today its current CEO is Ron Harris and is owned and operated by American International Group or AIG Direct– a subsidiary of American General Life Insurance Company.

MatrixDirect.com Life Insurance Products

MatrixDirect.com is offered in over 49 states, including the District of Columbia. Before you grab a life insurance quote from Matrix Insurance, let’s go over what life insurance products they offer.

Through Matrix Direct, you can get a term life insurance policy at a competitive rate. Looking for other types of insurance? Matrix Life Insurance not only provides term life policies–it also offers accidental death and disability insurance.

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Matrix Direct Life Insurance Rating

Many people are under the impression all insurance companies tend to be somewhat conservative and because of this, they are all seen as financially sound.

Although life insurance companies largely have a good traffic record in their financial investments and have knowledgeable life insurance agents, sometimes they make mistakes or get hit with big losses. Life Insurance companies are in the speculation market, similar to the United States Stock Market. In this respect, they are really like any other company in other industries.

RELATED: Check Sample Life Insurance Rates by Age (No Personal Info Required)

Before you choose an insurance company, it really is important that you ensure they are financially sound.  Insurance companies undergo financial insurance reviews by companies such as Moody’s, A.M. Best and Standard and Poor’s, but there are others as well.

How does MatrixDirect Life Insurancerate?  Since MatrixDirect Insurance represents companies, the company itself does not have a rating with the rating companies, but the companies it does represent do have a rating. These companies, as rated by A.M. Best, break down as follows:

  • American General Life Insurance: A
  • Transamerica: A+
  • Prudential: A
  • ING: A

This means that all these companies are financially healthy and are very stable companies.

Why Matrix Insurance is Not a Scam!

One of the biggest things that Matrix Life Insurance has going for it is its reputation of providing excellent quality customer service.  This company is listed with the Better Business Bureau and they are rated as A+ which is about as good as you can get and speaks well about the customer services provided.

They also have a link on their site which allows customers to rate their service which is a very novel innovation.

So far Matrix Direct Insurance customers have reviewed and given the company a rating of 4.7 stars out of 5 stars.  The company asks its customers to rate them based on 1. Agent Knowledge 2. Ease of doing business, and 3. Customer Service.

Additionally, the 4 top reasons why Matrix Direct Inc clients like their service include:

  1. Affordability
  2. No sales pressure
  3. Informative
  4. Quick Approval

MatrixDirect.com Website Tools

Their site, www.matrixdirect.com, is extremely user-friendly, having multiple easy-to-use platforms.

These include easy to use online application forms, digital medical exams, and quick e-policy delivery.  The company also has a feature that allows for the use of voice signatures for some selected policies.  All these features do a lot to enhance customer service.

Once you ask for a quote, you will provide consent for AIG to receive phone calls through the phone number and other personal information you provided.

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What I Dislike about Matrix Direct Insurance

My only criticism in my Matrix Direct review is that it is somewhat restrictive because it represents only 4 companies.

What this means is that it limits a client’s options in finding more affordable rates especially where some health-related issues are concerned.  There are several hundred life insurance companies out there.  Some are more progressive when it comes to rating a person who has a treatable medical condition.

  • Example: 45-Year-Old Male is 6’0, 220 lbs.  Needs $500,000 for 20 Years
  • Best Quote from Matrix: $763 per year with ING/Reliastar
  • The “True” Best Quote Available: $661 per year with Genworth
  • Conclusion: Matrix Direct rates are 13% higher because they don’t sell Genworth policies.

The explanation for the above savings an agent like me could provide is that Genworth, a company that most independent agents offer, is by far the most lenient carrier on earth for people who are “big-boned”.

At 6’0, 220 lbs, our sample applicant can only qualify for the 2nd or 3rd best health ratings at ING, Transamerica, American General, or Prudential, the insurance companies used by MatrixDirect.com.

But at Genworth, he qualifies for their best rating as you see in the chart to the right.

However, I have not heard complaints about their customer service as I wrote about in my Select Quote review.

Is Matrix Life Insurance Best For You?

So, if you have a medical condition you don’t really have access to all best life insurance coverage options, and you most certainly don’t have the ability to find a company that will give you the best rates.

The best way to find the best life insurance company and to get the best rates is to use the services of an independent insurance agent such as myself as I can research and find you more affordable alternatives with reputable companies.